Nadhira Hayyin Auliya
Program Studi Penyuluhan dan Komunikasi Pertanian Fakultas Pertanian Universitas Sebelas Maret Surakarta
Emi Widiyanti
Program Studi Penyuluhan dan Komunikasi Pertanian Fakultas Pertanian Universitas Sebelas Maret Surakarta
Sugihardjo
Program Studi Penyuluhan dan Komunikasi Pertanian Fakultas Pertanian Universitas Sebelas Maret Surakarta
DOI: -
ABSTRACT
The Karangtanjung Climate Tourism Village is a climate village-based tourism destination that offers educational tourism services related to natural disaster mitigation and sustainable practices. This tourism village has development potential and adequate supporting infrastructure, but it is experiencing stagnation in the number of tourist visits. This issue is caused by weak marketing strategies and the suboptimal and unstructured involvement of youth within the tourism management organisation. This study aims to formulate strategies to enhance the role of youth in tourism marketing based on the Branding, Advertising, and Selling (BAS) approach. The study used a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation. The data were analysed using descriptive qualitative techniques and SWOT analysis. The results show that the tourism village is positioned in an aggressive strategy quadrant (Quadrant I), indicating that the formulated strategies focus on optimising strengths and opportunities (SO) strategy.
Keywords:
tourism village, climate village, marketing, youth, SWOT
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Published
Issue
Vol 7 No 1 (2026): Jurnal KIRANA Volume 7 Nomor 1
Pages
-
License
Copyright (c) 2020 KIRANA: Jurnal Komunikasi dan Penyuluhan Pertanian
How to Cite
AULIYA, Nadhira Hayyin; WIDIYANTI, Emi; SUGIHARDJO. Strategi Peningkatan Peran Pemuda dalam Pemasaran Desa Wisata Kampung Iklim Karangtanjung, Kabupaten Sleman. Jurnal KIRANA, [S.l.], v. 7, n. 1. 2026. ISSN 2747-2264.
